Glossary

The words behind Catalyst in plain language — one sentence each, the way a salesperson would understand it, not an engineer.

Market and client

Pharma and biotech: companies that develop drugs: large pharmaceutical corporations and small biotechnology startups.
CRO: contract research organization: a contractor that does part of the scientific work for pharma (chemistry, biology, testing).
CDMO: contract development and manufacturing organization: a contractor that develops and makes a substance or drug product to order.
Big Pharma: the largest pharma corporations with many subsidiaries; every email to them is approved by a person, never sent in auto mode.
Subsidiary / parent group: a subsidiary is recognized by its email domain and leads to the parent corporation, which may have its own arrangements with you.
Service profile: the list of what exactly you can do for a client; the system filters out events outside it.
Medicinal chemistry: designing and improving molecules that could become drugs.
Screening: testing thousands of compounds to find the ones that act on the intended target.
DMPK: studies of how the body absorbs, distributes and clears a substance; a mandatory stage before the clinic.
Target: the protein or mechanism in the body that a future drug must act on.

Sales and CRM

CRM: the software where reps manage deals and contacts; Catalyst reads it but never overwrites your fields.
Deal: a CRM record of a possible contract with a specific company; it has a value, a stage and an owner.
Pipeline: the sequence of deal stages from first contact to payment.
Stalled stage: a deal that has sat at one stage for a long time with no movement; this is the deal the system proposes to revive.
Lead: a person at a client company with whom a conversation is or could be under way.
Rep: your business development manager, in whose name the emails go out and who approves them.
Champion: the person on the client's side who handled your business; when they leave the company, the system looks for a successor.
Lead owner: the specific rep a person is assigned to; if a second rep reaches for the same company, they see a warning first.
Book: all the people and deals you already have; “money from the existing book” means bringing back those who know you.

Emails and touches

Touch: one approach to a person: an email or a LinkedIn message.
Sequence: several touches in a row with pauses, each adding something new.
Follow-up: the next email after silence, which reminds without repeating the previous one.
Reactivation: returning to a conversation with a client where things stalled.
Cold email: the first email to a person you have never spoken to; by law it must not invent a “previous interaction”.
Card: the ready email put in front of the rep, with the trigger, the warnings and the decision buttons.
Tap: pressing a button on a card: send, skip, bad text, take the contact.
Thread: a chain of emails on one subject; a reply goes into the same thread, not as a new email.
Trigger: a concrete reason to write right now: a grant, a funding round, a job change, a stalled deal.
Email footer: signature, title, the company's postal address, unsubscribe line; without them the email does not go out.
Unsubscribe: a request to stop writing; after it, the person goes onto the do-not-contact list that every engine checks.
Do-not-contact list: the shared list of people who must not be written to: unsubscribed, declined, asked for their data to be erased.
Bounce: an email that was not delivered. Hard — the address is dead; soft — a temporary problem, pause and retry.
“Not now”: a soft decline with a date: the lead returns to the queue on its own when the pause ends.
Contact swap: the lead says “my colleague handles this”: the conversation moves to the colleague together with its history.
Personalization: the email is built from this person's history and this company's science, not from a template.

RADAR and data

Engine: one of the system's four separate jobs: RADAR, reactivation, cold outreach, auto mode; each has its own cap.
RADAR: the part of the system that looks for triggers in public sources and turns an event into a new lead.
Signal (event): a fact from a registry that means a company has just received budget or new work.
Registry: a public database kept by a government body or regulator, such as funding, clinical or patent records.
Source: one feed of public signals — funding, clinical and regulatory records, new science, company activity.
Research grant: public funding for a research program; the award is a public record.
Clinical trials: testing a drug in humans; a new phase means new work for contractors.
Company → person bridge: the step that gets from a company name to a specific person in the right role.
Domain: the part of an email address after “@”.
Role: the title that decides on outsourcing: chief scientific, executive or business officer, not “the first contact we found”.
Enrichment: filling in a person's business email and title from an outside provider.
Vendor (provider): an external service the system calls for a fee: address verification, people search, the model for text.
Lead source: a tag showing where a person came from.

Rules and safeguards

Gate: a check before an action; if it fails, the action does not happen and the reason is written to the log.
Cap (quota): a daily or weekly limit: how many cards or emails may go out; anything beyond queues for tomorrow.
Weekly budget: how many emails are allowed over a set period for the whole company; it protects the domain's reputation.
Domain reputation: how mail providers rate your address; too many bounces and everyone's email goes to spam.
Address check: an external service confirms that the address exists before an email is sent.
Pause key: one key that pauses outgoing email within seconds.
Pause with a date: the lead is set aside until a specific day and returns on its own; “forgotten for good” doesn't happen.
Auto mode: sending without a tap; switched on only where it has proven accurate on your own live data.
Banned direction: sanctioned countries and domains, and your own company's addresses: blocked at the gates.
GDPR: the European data-protection law; for a person whose data was not obtained from them, the first email must name the source and the right to object.
Right to erasure: a person may demand that their data be deleted; the system recognizes such an email and tracks the deadline.
CAN-SPAM: the US law on commercial email: a genuine sender address and a way to unsubscribe in every email.
Legal credentials: signature, title, company address, unsubscribe line; the gates don't let an email through without them.

The technology you don't see

Workflow: one automated process of Catalyst: read the deals, classify a reply, build the report.
Step: one action inside a workflow: read a record, call a service, send an email.
System memory: where Catalyst keeps pauses, counters and a record of what it has already done, so repeats are recognized and skipped.
Model: the AI language model that writes the draft and classifies replies according to rules set by people.
Prompt (model instructions): the instructions for the model: what to write, what not to write, which facts are allowed.
Approved facts: the single list of figures and claims about your company, kept by a human; what isn't on the list isn't written.
Protection from hidden instructions: the lead's text is given to the model as data, with instructions never to follow commands inside it; outside auto mode, a person approves every email.
Action fingerprint: a unique mark on every event, so a repeated email or signal is recognized and skipped.
Lock: a marker meaning “this record is already being worked on”, so two processes don't write to the same person at once.
Failure queue: a separate list of everything that failed, with the full request; it can be reviewed and retried.
Touch log: the table recording every email, reply, pause and the reason for every skip.
Meeting notes: the automatic transcript of a call: what was discussed, what was agreed, what is still on you.
Report: a page with the system's own counters for a period: how many events, leads, emails, replies, and why the rest didn't go out.